5D - The Future of Immersive Design - Expert Roundtable filmed in Long Beach, California - February 14, 2010

Digital technologies are blurring the boundaries between the passive and interactive experience of
visual art, entertainment, environmental design and the built environment. For all those engaged in the creative process of
world-building and storytelling in narrative media, 5D: The Immersive Design Conference is the platform for exploring the
present and future of immersive design, and its impact on all aspects of the creative media space. Our goal is to unite
a vital community of designers and image-makers and to serve as a catalyst for innovation.

Human activities have set Earth onto a trajectory that will lead to a very different Earth by 2050
and certainly by 2100. It may be an Earth that will be inhospitable to support life as we know it, including human life. The
two biggest challenges are the ways we grow and harvest our food and the kinds and amounts of energy we use. To avoid the
collapse of ecosystem services needed to support human life, we will have to challenge conventional wisdom and employ bold
strategies including geoengineering the Earth’s climate system and producing genetically-modified crops. How can
designers work with scientists to set the stage for a major shift in our Earth’s trajectory by visualizing new possibilities
through storytelling and immersive experience?
5D - Ensuring the Future of Humans on Earth
is a Design Problem

5D | Design is Change - Ensuring the Future of Humans on Earth is a Design Problem 1-3 pm, Sunday,
February 14, 2010 Center Theater 300 East Ocean Boulevard Long Beach, California
Industry Experts: Jerry Schubel President, Aquarium
of the Pacific www.lbaop.org Tom Bowman Designer, Founder and President of Bowman Design Group; Creator of
the Climate Solutions Project; designer, climate change interpreter, communication strategist. Stewart
Brand Founder and Editor, The Whole Earth Catalog, winner of the National Book Award in 1972; Founder,
Global Business Network; latest book, “Whole Earth Discipline: An Ecopragmatist Manifesto”; ecologist, pragmatist,
writer, futurist. Dr Sylvia Earle Explorer in Residence, National Geographic;
former NOAA Chief Scientist; noted scientist, conservationist, underwater explorer, writer; 2009 TED Prize winner. Jerry Zucker Award-winning film writer/director/producer. Jerry’s films include “Airplane”,
“Rat Race”, “Ghost”, “My Life”, and others. Jerry is a master storyteller and co-chair
of the Science-Entertainment Exchange.
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